Walker Bay Boats | Press Release Fairfield,
CA, January 17, 2011 – Walker Bay Boats is excited to announce that
walkerbay.com has changed. The new site is built on a newer, more
flexible platform which allows the site to expand and evolve on a
day-to-day basis. This includes product information for both new and
previous models, updated Owner’s Manuals for 2011 products, a revised
dealer locator and much more. In fact, the official launch of
walkerbay.com is only the first of several major updates which will be
taking place over the next four-six months, as new pages and features
are placed online. “Walker Bay has undergone several major
evolutions in the past 12-18 months, first in our manufacturing
capabilities, then in our product designs, and now most recently in our
marketing,” said Chris Carroll, VP of Sales for Walker Bay. “We
realized early on in this transition that our customers were asking us
for more frequent information, and for this information to be provided
through a variety of channels. Our new site enables us to communicate
the latest information in whichever manner our customers prefer.” Other
updates include links to ordering parts, service support for dealers, a
search engine for quick searches of the entire site, the capability to
create and distribute company newsletters, and front page links to
Walker Bay’s Facebook and Twitter pages which are updated semi-monthly.
The site is also fully compatible with portable electronic devices such
as the iPhone or iPad. “Our new site allows us to quickly and easily
update technical schematics when a product changes, or upload related
outboard information if customers call in and place a request,” said
Stephen Crosby, Marketing Manager for Walker Bay. “The relative ease
with which any section of the site can be modified is quite incredible
when compared to the websites of old.” The new walkerbay.com was
created using Drupal, an open-source platform which allows any
authorized member of the organization to change components of the site
with little technical know-how. It therefore makes the mechanics of any
site more intuitive and is built upon the principle of regular updates
and improvements. “Walker Bay has long subscribed to the idea of
continuous improvement when it comes to product performance and design,”
added Crosby. ‘Our website is therefore a perfect fit.” About Walker Bay BoatsFor
over 10 years, Walker Bay® has redefined the benchmark for small boats
by combining the perfect balance of performance, aesthetics and
engineering. Manufacturing an award winning line of exceptionally
crafted motorboats, sailboats, rowboats, RIBs and high-pressure
inflatable kayaks, Walker Bay® continues to push the boundaries of
innovation with boats that are durable, versatile, practical and easy to
use. With over 80,000 boats in use, Walker Bay® is available in over
50 countries around the world and can be found on the web at www.walkerbay.com | | 
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