Walker Bay Boats Launches New Website

Walker Bay Boats | Press Release

Fairfield, CA, January 17, 2011 – Walker Bay Boats is excited to announce that walkerbay.com has changed. The new site is built on a newer, more flexible platform which allows the site to expand and evolve on a day-to-day basis. This includes product information for both new and previous models, updated Owner’s Manuals for 2011 products, a revised dealer locator and much more. In fact, the official launch of walkerbay.com is only the first of several major updates which will be taking place over the next four-six months, as new pages and features are placed online.

“Walker Bay has undergone several major evolutions in the past 12-18 months, first in our manufacturing capabilities, then in our product designs, and now most recently in our marketing,” said Chris Carroll, VP of Sales for Walker Bay. “We realized early on in this transition that our customers were asking us for more frequent information, and for this information to be provided through a variety of channels. Our new site enables us to communicate the latest information in whichever manner our customers prefer.”

Other updates include links to ordering parts, service support for dealers, a search engine for quick searches of the entire site, the capability to create and distribute company newsletters, and front page links to Walker Bay’s Facebook and Twitter pages which are updated semi-monthly. The site is also fully compatible with portable electronic devices such as the iPhone or iPad. “Our new site allows us to quickly and easily update technical schematics when a product changes, or upload related outboard information if customers call in and place a request,” said Stephen Crosby, Marketing Manager for Walker Bay. “The relative ease with which any section of the site can be modified is quite incredible when compared to the websites of old.”

The new walkerbay.com was created using Drupal, an open-source platform which allows any authorized member of the organization to change components of the site with little technical know-how. It therefore makes the mechanics of any site more intuitive and is built upon the principle of regular updates and improvements. “Walker Bay has long subscribed to the idea of continuous improvement when it comes to product performance and design,” added Crosby. ‘Our website is therefore a perfect fit.”

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